Who dominates the global smartphone market in 2020?¶

According to the International Data Corporation Worldwide Quarterly Mobile Phone Tracker preliminary data, smartphone vendors shipped a total of 313 million devices in the fourth quarter of 2020, showing a strong recovery in smartphone sales after the COVID crisis.

While Samsung dominates year after year a saturated market and Apple signs a record fourth quarter of 2020, the war between Huawei and the United States continues. The Chinese telecommunications giant continues its inexorable rise despite restrictions and uncertainties.

Import required libraries¶

In [1]:

import pandas as pd
import numpy as np
import plotly.graph_objects as go
import plotly.io as pio
from IPython.display import Javascript

Javascript(
"""require.config({
 paths: { 
     plotly: 'https://cdn.plot.ly/plotly-latest.min'
 }
});"""
)

pio.renderers.default = 'notebook_connected'

Global smartphone Shipment Volumes 2018 to 2020¶

In [2]:

df_sales = pd.read_csv('Data/Global_Smartphone_Shipment_Volumes_2018_to_2020.csv', 
                       sep=';')

df_sales = df_sales.replace(',','.', regex=True)

df_sales['2018'] = df_sales['2018'].astype('float')
df_sales['2019'] = df_sales['2019'].astype('float')
df_sales['2020'] = df_sales['2020'].astype('float')

df_sales

Out[2]:

	Company	2018	2019	2020
0	Samsung	292.2	295.0	266.7
1	Huawei	206.0	240.6	189.0
2	Apple	208.8	190.6	206.1
3	Xiaomi	119.0	122.8	147.8

In [3]:

fig = go.Figure(data=[
    go.Bar(
        name='2018', 
        x=df_sales['Company'], 
        y=df_sales['2018'], 
        marker_color='rgb(0, 134, 149)',
        text=df_sales['2018'],
        textposition='auto'),
    
    go.Bar(
        name='2019', 
        x=df_sales['Company'], 
        y=df_sales['2019'],
        marker_color='rgb(207, 28, 144)',
        text=df_sales['2019'],
        textposition='auto'),
    
    go.Bar(
        name='2020', 
        x=df_sales['Company'], 
        y=df_sales['2020'],
        marker_color='rgb(118, 68, 138)',
        text=df_sales['2020'],
        textposition='auto')
])

fig.update_layout(
    margin={"r":10,"t":70,"l":15,"b":50},
    barmode='group',
    title='<b>Global Top 4 Smartphone Companies, Unit Sales</b><br>' + 
    '<i>Source : International Data Corporation</i>',
    font=dict(
        family='Helvetica',
        size=14,
        color='grey'
    ),
    legend=dict(
        x=0.875,
        y=0.975,
        bgcolor='rgba(255, 255, 255, 0)',
        bordercolor='rgba(255, 255, 255, 0)'
    ),
    yaxis=dict(
        title='Sales volumes (in millions of units)'
    )
)


fig.show()

Global smartphone market shares 2018 to 2020¶

In [4]:

df_market_shares = pd.read_csv('Data/Global_smartphone_market_shares_4Q17_to_4Q20.csv', 
                               sep=';')

df_market_shares

Out[4]:

	Date	Huawei	Samsung	Apple	Xiaomi
0	Q4 2017	10.7%	18.9%	19.6%	7.1%
1	Q1 2018	11.8%	23.5%	15.7%	8.4%
2	Q2 2018	15.9%	21.0%	12.1%	9.5%
3	Q3 2018	14.6%	20.3%	13.2%	9.5%
4	Q4 2018	16.2%	18.8%	18.3%	6.7%
5	Q1 2019	18.9%	23.0%	11.8%	8.9%
6	Q2 2019	17.7%	23.0%	10.2%	9.7%
7	Q3 2019	18.6%	21.8%	13.0%	9.1%
8	Q4 2019	15.2%	18.8%	20.0%	8.9%
9	Q1 2020	17.8%	21.1%	13.3%	10.7%
10	Q2 2020	20.0%	19.5%	13.5%	10.2%
11	Q3 2020	14.7%	22.7%	11.8%	13.1%
12	Q4 2020	8.4%	19.1%	23.4%	11.2%

In [5]:

fig = go.Figure()

fig.add_trace(
    go.Scatter(
        x=df_market_shares['Date'], 
        y=df_market_shares['Huawei'],
        mode='lines+markers',
        name='Huawei',
        line = dict(color='rgb(231, 63, 116)', width=3))
)

fig.add_trace(
    go.Scatter(
        x=df_market_shares['Date'], 
        y=df_market_shares['Samsung'],
        mode='lines+markers',
        name='Samsung', 
        line = dict(color='rgb(57, 105, 172)', width=3))
)

fig.add_trace(
    go.Scatter(
        x=df_market_shares['Date'], 
        y=df_market_shares['Apple'],
        mode='lines+markers',
        name='Apple',
        line = dict(color='rgb(242, 183, 1)', width=3))
)

fig.add_trace(
    go.Scatter(
        x=df_market_shares['Date'], 
        y=df_market_shares['Xiaomi'],
        mode='lines+markers', 
        name='Xiaomi',
        line = dict(color='rgb(117, 165, 121)', width=3))
)

fig.update_layout(
    margin={"r":10,"t":120,"l":15,"b":80},
    barmode='group',
    title='<b>Worldwide Top 4 Smartphone Companies, Unit Market Share</b><br>' + 
    '<i>Source : International Data Corporation</i>',
    font=dict(
        family='Helvetica',
        size=14,
        color='grey'
    ),
    legend=dict(
        orientation='h',
        yanchor='bottom',
        y=0.98,
        xanchor='right',
        x=1,
        bgcolor='rgba(255, 255, 255, 0)',
        bordercolor='rgba(255, 255, 255, 0)'
    ),
    yaxis=dict(
        title='Unit Market Share'
    )
)

fig.update_yaxes(ticksuffix='%', 
                 range=[5, 25])

fig.show()

Sources¶

International Data Corporation

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